Tag Archives: Social Media

Sell, Sell, Sell by OHMJAM (Women’s fashion boutique)

This is how social media marketing is making me feel.

Sell, Sell, Sell, Buy, Buy, Buy!

I suppose I will seem a bit like a hypocrite but I have been pushed to my limits. It started the other day when I saw a brief video by Sivarama Swami entitled ‘Yoga has Lost its Soul‘. https://youtu.be/cN80EQGlxOI In the video we are reminded that “the original yogis, Krishna and Patanjali taught their students austerity, simplicity and renunciation of worldliness in order to attain enlightenment. Fast forward to 2018 and yoga is now a market worth $80 billion. Yoga marketing has gotten the upper hand but it’s no laughing matter, the purpose of yoga was not making money but rather self realisation”.

Suddenly a light went on in my head after watching the video, well not quite but I’ve been in a quiet, reflective mood since the beginning of the year and I’m finding it hard to hide from commercialism, consumerism. I feel like everywhere I look, someone is trying to sell me something I neither want or need. Don’t get me wrong I’m guilty of consuming much more than I probably need, as evidenced by my closets full of shoes, purses and clothes much of which I don’t wear; my CD/old record and book collections; and kitchen gadgets I’ve never used, not to mention a studio full of fabric. It seems we spend the first half of our lives acquiring things and the second half disposing of those things in order to simplify our lives.

I started out really enjoying Instagram and Pinterest, thru social media I got a glimpse of culture, art, photography, fashion/interior design but now it’s full of videos of reality characters selling products. What has happened to work hard and you can be successful? Now it’s ‘get on a reality show and you can become rich by advertising our product”. Is coffee really better because George Clooney drinks it? Is your life really going to be better because you used something that some reality star sold you? I think not.

A couple of years ago I was asked to make a prom dress for a young lady. Her mother didn’t have a lot of money and the daughter wanted a specific colour.  Sympathetic to her situation I agreed to make a dress and I even went shopping with them to find a suitable fabric. We found something on the last call rack, I think it was $5.00 a metre. I designed a dress.  Needless to say the fabric wasn’t easy to work with and after two fittings it stretched. I realized I had to change the design of the top. The mother in the meantime found a hideous so called  “designer dress” (made in China) on sale for $20.00 and bought it, then asked me to attach the ugly sequened top of the ‘designer dress‘ to the bottom of the dress I designed. I was dumbfounded by her request and refused. I finished the dress which turned out beautiful, the daughter was delighted with it and proudly wore it to her graduation.  So the question then becomes is a dress with a designer label, one that couldn’t sell and ended up on the sale rack at less than it cost to make really better than a custom designed dress? Of course not but people will buy it simply because of the label.  We’ve become numb or senseless, we’ve been lead to believe that if a super model or even a reality star wears it, it must be the best. IT’S NOT.

By the way, I have nothing against Reality TV, I watch it although some of it is getting a little too nasty and negative for my liking.  I watched an episode of the Bachelor last week.  It occurred to me that some of these girls act crazy, not because they are but so they won’t be forgotten when they aren’t proposed to.  Then after filming they can get an agent and do what – SELL of course.

WAKE UP PEOPLE.  Not all Reality TV is REAL, it’s scipted – REALITY IS THE LIFE YOU’RE LIVING and it won’t suddenly become better because you wear a designer label or you drink some tea or protein drink that a super thin reality star is selling. We watch so called ‘REALITY TV’ and see all the glitz and glam but the reality is this, it’s not all glitz and glam. How many of those reality star’s houses are going into foreclosure, how many are being sued or have gone to jail?   Call me crazy but I just can’t sit back and watch any longer without voicing an opinion.  My problem isn’t with someone trying to sell their merchandise but with the fact that normal, everyday people make some wonderful products and work hard to get them on the market.  So if you must buy and let’s be honest, we’ll always have to purchase things, then buy local so that your community can flourish.

Buy local

The #metoo movement has ignited and now #Timesup is focusing on not only sexual harrassment but a myriad of other issues including pay equity and inequality.  Well maybe it’s time we start looking at how powerless some local businesses are against the mega giants.

Well that’s my rant for the month, I’m off to the gym where I just might do a yoga class.

In the meantime, Keep Creating!

Glorious Gingham and Technology

Fashion
Gingham Designs on the Runway
Computer Carol Wanted
Red Computer

It’s been an interesting week as most of mine usually are.  In the midst of getting pieces together for a spring launch, I realized that it was time for a new computer; if I’m going to be able to get my website up and running, working with my old computer was going to be an exercise in futility.   I had a couple of pre-requisites; I wanted a sleek, red laptop.  I finally found what I was looking for and with the help of our IT person, I went thru the list to customize it and there I was at the check out when my order was refused.  It wasn’t available in Canada.  All that time searching wasted and back to the drawing board.

Note to Canadian manufacturers – in addition to all the bells and whistles; AND since we have to pay so much more than our American neighbours, would you please give us colour options too!!!!

With laptop purchased it was time to start getting organized for social media.  My amazing friend and writer extraordinaire – Eden Baylee helped me sort out my Twitter account, I had two and neither indicated what OHMJAM is about and I’d never bothered to really post anything.  I’m even going to give her credit for designing my business card; given enough time I’m sure I could have done it myself but who knows when that would have happened.

That was only part of my week, I’ve been working on pieces for my spring/summer collection and there’s always some reason to run to a fabric shop, every time I do I find myself wanting to buy more gingham.df2bba5aa3c8b539e37eefec2486edf9  I think I have a serious gingham addiction if that’s possible.  I love it, I love all the colours, the various sizes of the check and yet I’ve never owned anything made from gingham myself.  Fortunately I’m not the only one who seems to feel that way about Gingham.  Almost every designer has used it in their collections.  Even Christian Louboutin seems to find it fascinating.  After seeing what Karl Lagerfeld managed to do with the jacket that Coco Chanel made famous decades ago, I think we should give gingham it’s due respect tobc531fa18e14b12a9410f201f9e8ce53[1]o.  I decided to do a little research on this wonderful fabric that can be made into pieces that will express whatever you want it to.  On a little girl I see it as an innocent expression, when it’s used for furniture, I find it very country but sophisticated – you bet.  Mondo Guerra winner of Project Runway All Stars made this little number which any hip young woman would love to wear to any event.    That’s the versatility of gingham – what’s not to love?   958adbb1c4d6f53ad8b04cc934801580[1]

brigitte-bardot-wedding-200x300While conducting research I also discovered that back in the 60’s, French, sex kitten Brigitte Bardot wore a beautiful little gingham number as her wedding dress, it was her second marriage so I guess she didn’t feel the need to wear white but the effect was, she looked fresh and innocent all over again.    One of the first dresses I ever made for my granddaughter Maeve was a simple, lilac gingham dress, it was one of her favourites.  I will carry that dress always in every colour in the OHMJAM line.

If you don’t find this fabric worthy by now then what can I tell you – it even has a purpose for men.  7d2ebacc39bc6cfec48aaaeb4437f4c2[1]Yep I think Gingham is glorious.   As for technology, I’m delighted with my new laptop and excited about finding a whole other world trending on Twitter.  I’ve discovered so many wonderful websites, interesting people and children’s clothing shops all over the world.  How exciting to chat with people on the other side of the world and to see how European children are dressing.   I look forward to featuring some of them in the future.

As always keep creating.

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